Mobile App Dev – I Have My Doubts.

I own a small manufacturing company I wouldn’t need a mobile app it’s useful for big brands.

Yes! Capitol One, eBay, and etc. they all have their own one of the best mobile apps but now I observed small businesses too are making most of the mobile apps and here is the reason why….

Visibility: An effective mobile strategy involves more than just a mobile-friendly website. Statistics show that the average American spends more than two hours a day on his or her mobile device a perfect and widely acceptable medium to be Visible to Customers at All Times.

Direct Marketing Channel: One of the biggest benefits of having a mobile app is that all the information you’d like to provide to your customers – including special sales and promotions – is right at their fingertips. Through push notifications you’re getting even closer to a direct interaction, and can easily remind customers about your products and services whenever it makes sense.

Add benefits: digitalize your loyalty program instead asking your customers to swipe their cards or login to website and check points make it possible for your customers to collect their rewards via your mobile app.

Engage them: create an app that has features your customers will love, while at the same time is well branded and beautifully designed. The more often you can get customers involved with your app, the sooner they will be inclined to buy your product and/or service.

Connect: Offer more reward points to share on Facebook, WhatsApp, LinkedIn, etc… Let them share their experience with your business. Do not forget word of mouth spreads with every share.

Mobile adoption is growing at an astonishing rate – now 3 out of every 4 people on the planet are mobile users. No mobile App you are losing your business opportunity every second.

Increase sales. Apps can offer a more convenient way to browse and shop, allowing customers to make purchases from anywhere at their convenience. You can even choose to send alert to your customers for new deals, products, events, etc.

Improve experience. An app can give your business a constant presence on customers’ phones, offering easily accessible information right at their fingertips improving customer’s experience.

"A mobile-friendly website and a mobile app are both very valuable tools, but they have different purposes"

Mobile apps are best suited for user retention and engaging with clients. They’re not aimed at random people finding a company’s website, but are more about rewarding loyal customers.

Compete in a specific market. Small businesses to compete with others in market must adapt to these changes and uphold a strong presence on mobile devices.

Best Practices:

  • Customer loyalty features, to provide rewards to customers who are devoted to the business.
  • Social networking, to direct customers to other platforms associated with the company.
  • Push notifications, to allow businesses to keep close contact with news, updates, deals, etc.
  • Personalization, so businesses can personalize interactions and engage customers through push notifications, location alerts, loyalty rewards and easy-to-access payment systems.

It’s important to remember that a mobile app is not the same as a mobile-friendly website, and many unique features within app can be better developed and more engaging than web elements.
Creating an app now will help businesses evolve with their increasingly mobile-centric customers.

Are you ready to build a Mobile app for your business? Need more information