No more hit and tries now….
Like many small business owners, we believe business cannot benefit from having a website or that a website is out of budget and make a mistake keeping it on a lower priority. Maybe if you don’t use a computer and so the existing customers do the same but what about potential customers? No matter what size your business is it needs a professional website, here are some more reasons why.
Business gains credibility: Today, more and more consumers use internet to search for products or services they need. Your business gets listed and gains credibility just by having a website. Without one, potential customers will go to your competitors that do as simple. If you already have a website but it is “home-made”, having it professionally redesigned will provide your business with a professional image which will inspire even greater confidence. For home-based businesses, this is particularly beneficial since you do not have a store front to promote your products or services.
Website is money saver: As a business owner you may keep a professional website development on lower priority, but that’s just what keeps potential customers away. Compared with the cost of a newspaper ad, when you consider the potential market you can reach with a website, it is a very cost effective way to promote your business.
Keep your customers informed: Think of your website as being your online brochure or catalogue. It is much easier and quicker to update information about your products and services on your website than in print material, making it an effective way of letting your customers know about the arrival of new products, upcoming events, special promotions, or any new services you now offer. Unlike print ads which quickly become outdated, your website can provide current information and news.
It’s always accessible: A website is available to both your regular and potential customers always providing them with the convenience of reviewing your products and services when your store or office is closed. With today’s busy lifestyles, this is a great selling point when making a purchase decision.
A website makes it possible to target a wider market: Whether you provide products or services, your website will provide an alternative location to sell them. As a retailer, a website (e-Commerce) is a great place to sell your products to a wider market; even services can be made available globally. Don’t think you’ll be able to sell your products or services online? Don’t forget, even cars and houses sell online!
Showcase: No matter what type of business you’re in, a website is a great place to showcase your work. By including a portfolio or image gallery, as well as testimonials about your work, you can demonstrate what makes your business unique.
A website saves you time: Providing information to your customers takes time, whether it’s on the phone, face-to-face, in a brochure, or in emails. With an online catalogue you can provide lots of information about your products and services. Once your website is up and running, it is available to your customers indefinitely, saving you time. And what is time? Time is money!
Customer service: Maybe you sell environmentally friendly products and would like to share tips on how to recycle, or perhaps you’re an accountant and want to give your clients advice on how to simplify their bookkeeping practices. By including a FAQ page, adding articles or uploading newsletters to answer all your customers’ questions you can keep them up-to-date. What better way to provide them with value added service than by sharing information on your website?
Get a professional website for your business now. Need more information